Fresh Starts: The 5 Bestsellers Leading Our 'New Year, New Style' Collection
Key Takeaways
- A new year is the perfect opportunity to reimagine your interiors with bold, heritage-inspired wallpaper.
- Morris & Co.'s bestselling designs combine Victorian craftsmanship with enduring contemporary appeal.
- Pattern, colour, and texture are the three pillars of a successful 'New Year, New Style' refresh.
- Investing in a statement wall is one of the most cost-effective ways to transform a room.
- Our five bestsellers offer something for every aesthetic — from soft botanicals to dramatic repeat prints.
There is something quietly revolutionary about the turn of a new year. It is an invitation — to reconsider, to refresh, and to reimagine the spaces we inhabit. At William Morris Wallpaper, we believe that the home is not merely a backdrop to life, but an active participant in it. And so, as the calendar turns, we present the five bestselling designs leading our New Year, New Style collection — each one a testament to the enduring power of great design.
1. Acanthus Wallpaper
Few designs in the Morris & Co. archive carry the weight and grandeur of the Acanthus. Originally designed by William Morris himself in 1875, this sweeping, symmetrical pattern draws on the classical acanthus leaf motif — a symbol of enduring beauty found in ancient Greek and Roman architecture. Available in a range of colourways from the muted elegance of Chalk to the rich depth of Terracotta, Acanthus is the definitive statement wall for those who understand that true style is never hurried.
2. Strawberry Thief Wallpaper
Perhaps the most beloved design in the entire Morris canon, Strawberry Thief was inspired by the thrushes that raided the strawberry beds at Morris's country home, Kelmscott Manor. Printed using the traditional indigo-discharge method, its intricate repeat of birds, strawberries, and foliage remains as fresh today as when it was first produced in 1883. It is the wallpaper that started a thousand love affairs with Morris & Co., and it shows no sign of relinquishing that crown.
3. Willow Boughs Wallpaper
For those who prefer their nature studies rendered with a lighter hand, Willow Boughs offers an elegant solution. Designed in 1887, this graceful pattern of arching willow branches brings a sense of calm and organic movement to any room. It is particularly well-suited to bedrooms and studies, where its gentle rhythm encourages contemplation. Available in the serene Blue and the fresh Green colourways, it is the quiet achiever of our bestseller list.
4. Golden Lily Wallpaper
Designed by John Henry Dearle, Morris's most gifted apprentice, Golden Lily is a masterclass in the art of the repeat. Its interlocking lilies and foliage create a rich, all-over pattern that rewards close inspection. In a hallway or dining room, it commands attention without overwhelming — a rare and precious quality in a bold pattern. It is, in every sense, a design for those who know their own minds.
5. Pimpernel Wallpaper
Rounding out our five bestsellers is the Pimpernel, a design of extraordinary intricacy that showcases Morris's genius for the formal repeat. Named after the small scarlet wildflower, it is available in a range of colourways that span from the vibrant Cochineal Pink to the sophisticated Midnight/Opal. It is the wallpaper for the confident decorator — one who understands that maximalism, when executed with discipline, is the highest form of restraint.
A new year deserves a new backdrop. Explore our full collection at William Morris Wallpaper and discover the design that will define your 2026.
Further reading: William Morris on Wikipedia | William Morris at the BBC